Marketing a new senior adult community

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Watch Talks Watch Talks. The ranks of those age 65 and older are swelling by the thousands every day. Is there an opportunity for your firm in the seniors housing market?

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Louise Rausa, 72, lived in world-class cities including Paris and New York, and she spent part of her adulthood in co-housing communities in the western United States where residents shared a kitchen, garden and outdoor space. So when it was time to retire, there was little chance that a sedate retirement community would make a suitable destination for the active, now-single Rausa, who shares her knowledge of cuisine in workshops for neighbors and regularly hosts her grandchildren. A little over two years ago, the former registered nurse opted for an apartment in North Hollywood, Calif.

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When considering how to market a senior living community, a crystal ball that forecasts upcoming trends surely would be helpful. The team shared several predictions for Successful communities develop a unique identity based on what is important to their residents.

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An A-Z Guide. More than 10, baby boomers turn 65 each day and will continue to do so until the early s. Yes, you probably have a website. It may even be a great one.

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As baby boomers opt for assisted living over traditional nursing homes, the potential marketing opportunities for assisted living are skyrocketing. From now until10, baby boomers will hit retirement age daily! The tide is rising, and you can rise with it by successfully marketing your senior living community.

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So often we treat prospective residents as numbers in a pipeline. When tracking the marketing efforts for our senior living communities, we focus on the number of website visits and leads generated. Our sales key performance indicators KPIs track leads-to-tours, or tours-to-move-ins.

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Senior communities provide mature adults with a safe living space where they can enjoy the company of other seniors, participate in planned activities and outings and receive everything from medical care to daily meals with the assistance of the staff. Getting the word out to prospective residents is an ongoing process. Keep enrollment up in your senior community by constantly engaging in marketing activities.

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Every year the IHCA brings people together to the largest convention in the state for long-term care professionals. The association leads in help and education for the long-term care of elderly, physical, or mentally challenged. This is a time where attendees can learn the latest technology and services available to them with over educational sessions provided.

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Kyle Bento. Published on May 5th, No matter how you slice it, marketing senior living facilities is tough. Add the potential emotions associated with moving a loved one into a senior living community, and it becomes clear why marketing in this field is so tough.

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